Development and approval of assets
Our client, one of the largest corporations involved in the sale of alcoholic products, commissioned us to find a way to accelerate the approval process of advertising materials published in social media. The issue concerned ten well-known brands known for high-quality advertising materials. Each brand carried out its advertising activities independently. Brand managers, media managers and social media managers participated in the process on the client's side. On the side of the creative agency, social media managers, accounts, graphic designers and copywriters took part in the process. The aim was to maintain high-quality content while reducing the amount of time needed for its development and approval.
Challenge:
- reducing the amount of time needed for the development and approval of advertising materials
- the ability to preview the "before" and "after" versions
- scheduling
- the ability to separate client and agency communication
- easy to implement and control
- possibility to define the level of access
Introduced solution:
After analyzing the process, we came to the conclusion that there is an online tool that will solve all the problems our client has to face. The main advantages of the proposed tool are the ability to exchange opinions in real time, the ability to view previous versions of the creative and assigning roles / permissions. After presenting the solution to the client and receiving approval, we started the implementation process. We started the process by linking the profiles to the application. The next step was to create teams on the client's side and a creative agency for individual brands. In the next stage, we conducted trainings where we showed examples of how to use the full potential of the tool. After the first two months of using the our solution, client assessed that the new approval process is 50% more effective than the previous one. Our solution made such a great impression on the client that he commissioned us to implement the process for other brands.
Coordination and knowledge transfer
Our client, one of the most famous toy manufacturers, asked us to propose and implement solutions that would enable a more effective workflow in the implementation of social media campaigns.
After analyzing the situation, we identified the issues that had the greatest impact on the ineffective workflow:
- 15 largely independent European markets
- Many people involved in the process
- Seasonality of conducted activities
- Communication based mainly on email
- Transfer of advertising assets through wetransfer
- Poor knowledge transfer
Introduced solutions:
Implementation of a project management tool.
There are many project management tools available on the market. In this case, the most important thing for us was to choose a tool that allows to:
- Create tasks and control their implementation
- Divide tasks between teams
- Assets transfer and large storage space
We found a tool that met all the above guidelines. We presented the client with the tool as well as the implementation plan. After receiving the approval, we started the implementation process. We started by creating an account architecture that took into account the division into teams and roles in the process. In the next step, we created a knowledge base tailored to the needs of each role in the process. Then we prepared a sample project for instructional purposes. The last step was to conduct online training with each market. After the implementation of the new system, we focused on the administration of the project platform we created, process optimization and technical support.
The solution we introduced was appreciated by everyone involved in the process. The main advantages of the solution are high time savings, intuitiveness and control.
Smart reporting
The analysis of the results of promotional activities is crucial for every advertiser. Numerous social media platforms, a growing number of campaigns, various advertising goals and indicators as well as changing advertising formats make the traditional reporting method ineffective. The main reason is the large amount of data and the inability to easily analyze the campaigns carried out from a helicopter view.
Many of our clients underlined the need to solve this problem. We analyzed the situation and prepared a solution we called "Smart Reporting"
Challenge:
- simultaneous data analysis from various sources
- access to historical data and current data
- automation
- permanent access and ease of use
- high visual quality of the data presented
Solution:
We offered our clients the introduction of interactive dashboards. We use the Google Data Studio tool to create dashboards. The first step in implementing this solution was to understand all data sources and indicators used to evaluate clients social activities. The second stage was to prepare a naming convention that would unify the names of campaigns, sets, advertisements, utm, etc. The next stage was to work out with the clients how the data should be presented so that they can easily analyze the results.
After the solution was implemented, our role is to administer, make changes and support the effective use of dashboards.